Dairy-Based Beverage Demand Growing Due to Health Conscious Consumers: Report

Research and Markets has added the "North America Dairy Based Beverages Market forecasted for 2015-2020" report to its offering.

Dairy based beverages are those healthy dairy drinks which are meant for quenching the thirst of a consumer as they provide naturally nutritious base. The market of dairy based beverages are growing at a fast rate as people are paying more attention to their health. This leads to boost the market of North America and is projected to grow by double digit during the forecasted period, according to the report. 

Health benefits is the major reason behind the increasing demand, company officials say. This segment also brings the products which are low-lactose or lactose-free products which are rich in vitamins, etc. and are consumed by a specific group of consumers who are lactose intolerant. Another prime driving factor is rising medical cost which is forcing people to switch to dairy based beverages due to expenses of medicines and its side effects. 

Dairy based beverages have segmentation based on probiotic and nonprobiotic dairy based beverages with added bioactive components and also the functional dairy beverages with added minerals and vitamins. Omega 3 fatty acids reduces risk for cardiovascular diseases and certain cancers. Omega 3 fatty acids is the important ingredient and cannot be easily formulized but can be added to the milk products, the fishy taste needs to be disguised. It has a growing market due to its benefits.

North America is the largest market dominated by the U.S whose demand is growing due to its health conscious consumers, according to the report.