Midpoint Launched True Dairy Flavors Division

Midpoint Enterprises has launched its latest division, True Dairy Flavors, which provides flavor concentrates to dairies and retailers involved in the production and distribution of flavored milk products. According to research conducted by Tetra Pak flavored milk consumption is forecasted to grow at more than double the rate of white milk over the next several years as consumers increasingly turn to tasty, nutritious and conveniently packaged flavored milk as an alternative to other beverages. “With an increased focus on higher protein diets, flavored milk is well positioned to gain market share from competing beverages and True Dairy Flavors provides retailers and dairies the opportunity to quickly enter the flavored milk market with a variety of market tested flavors in order to capitalize on this growing consumer demand,” says Tom Matun president of Midpoint. “As opposed to producing and marketing our own brand of flavored milk, our approach at True Dairy Flavors is to partner with retailers and their dairy suppliers to provide a variety of flavor concentrates which can be added to their own privately branded dairy products.” In addition to gaining quick access to this growing market, retail partners will also benefit from True Dairy Flavor’s ongoing R&D efforts and national marketing campaigns and programs. “A unique combination of health and taste in an all-natural product, flavored milk is expected to grow in popularity for many years to come and we are excited to be able to help retailers and dairies provide this nutritious alternative,” says Matun. True Dairy Flavors currently offers six flavors including true Banana, true Orange Dreamsicle, true Cotton Candy, true Grape and true Black Cherry and true Blue Moon.