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PRODUCTS & PROMOTIONS: MEAN TEENS...SCOOBY, BOO!...DANCERS DELIGHT
Mean TeensD, Calif. -- Teen angst hits new heights for the back-to-school season this year. Paramount Home Entertainment here will release a special-edition DVD of "Mean Girls," starring Lindsay Lohan and Tina Fey, supported by a national advertising campaign. The campaign includes television advertising, print advertising in popular teen magazines, radio promotions, mall-based outdoor marketing during
August 2, 2004
2 Min Read
Mean Teens
D, Calif. -- Teen angst hits new heights for the back-to-school season this year. Paramount Home Entertainment here will release a special-edition DVD of "Mean Girls," starring Lindsay Lohan and Tina Fey, supported by a national advertising campaign. The campaign includes television advertising, print advertising in popular teen magazines, radio promotions, mall-based outdoor marketing during the back-to-school shopping period, and online advertisements. The pre-book date for the release is Aug. 10. The DVD streets on Sept. 21 with a suggested retail price of $19.95.
Scooby, Boo!
BURBANK, Calif. -- Scooby snacks could be the treat of choice this Halloween when Warner Home Video here releases "What's New Scooby-Doo? Volume 3: Halloween Boos and Clues" on Aug. 10 supported by a national Halloween marketing campaign. The promotion features a $10 mail-in rebate on specially marked packages of Scooby-Doo DVDs of the cartoon show. Exclusive content, screensavers and online games will be accessible on targeted Web sites, including AOL, Nickelodeon, cartoonnetwork.com and parenting.com. Scooby-Doo trailers will also be included on other Warner titles released in the summer and fall.
Dancers Delight
DALLAS -- Angelina Ballerina pirouettes into stores with a new title this summer. "The Magic of Dance" arrives on shelves Aug. 24 accompanied by an on-pack tiara and collectible poster. The tiara will be a "girl-sized" version of Angelina's own. The poster features instructions for dance steps. Subsequent Angelina releases will come with other on-packs to complete a dancer costume. The title contains four animated episodes and two live-action segments. "The Magic of Dance" comes with a suggested retail price of $12.99 for VHS and $16.99 for DVD.
TOP 5 SUPERMARKET VIDEO SELL-THROUGH TITLES
RANK, Last Week: Title (Weeks Out), Studio, DVD Retail
1, 1: The Butterfly Effect (1), New Line/Warner, $29.99
2, N: The Bourne Identity Explosive, Universal, $27.95
3, N: Agent Cody Banks 2: Destination London, MGM, $26.98
4, 2: Cold Mountain (2), Disney, $29.99
5, 4: 50 First Dates (3), Columbia, $28.95
N = New
As of July 18, 2004 This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.
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