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Vallarta Supermarkets teams with Postmates to deliver prepared foods

California grocery chain offers its La Cocina menu items for delivery at 32 stores to start

Michael Browne, Executive Editor

October 27, 2020

1 Min Read
Vallarta-taqueria.jpg
La Cocina Authentic Mexican Taqueria and Kitchen is Vallarta Supermarkets' in-house Mexican kitchen where traditional foods are prepared, cooked fresh daily and ready for purchase.Vallarta Supermarkets

Vallarta Supermarkets, one of the largest Latino-owned supermarket chains in California, is now offering home delivery of its La Cocina menu of prepared food through Postmates food delivery service.

Sylmar, Calif.-based Vallarta — known locally as the “Home of the Original Carne Asada” — has been testing Postmates delivery service in select regions since June and will now offer it in 32 of its 52 stores, with service to more stores coming by the end of 2020. 

“The wait is over, now you can get Vallarta’s homemade, authentic dishes from La Cocina delivered straight to your home,” said Mark Montelongo, vice president, meat, seafood and La Cocina. “Food delivery is something that our customers have been asking for, especially during the COVID-19 pandemic.  Postmates is making it convenient and safe for you to have our delicious tacos, burritos and other menu options at your door. We’ve worked hard with our operations teams to ensure customers get the high-quality La Cocina items they’ve come to expect." 

On average, Postmates will deliver to a customer’s door within 45 minutes, the retailer said. For customers who prefer to pick up their orders, they can place the order via the Postmates app and pick it up in-store at the Postmates pickup window at La Cocina.  

Related:Vallarta opens 50th store with new look, expanded offerings

La Cocina Authentic Mexican Taqueria and Kitchen is Vallarta's in-house Mexican kitchen where traditional foods are prepared, cooked fresh daily and ready for purchase. The La Cocina menu will consist of popular items including carne asada burritos, birria de res, taquiza packs, tamales, caldos (soups), horchata, pupusas, fresh guacamole, premium tortilla chips, tres leches cake, champurrado, fresh-squeezed juices and more.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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