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Anheuser-Busch’s Bill Bradley joins Schnuck Markets as chief marketing officer

Expanded role includes oversight of marketing, communications, customer insight

Russell Redman

July 21, 2020

2 Min Read
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Schnuck Markets operates 113 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa and has more than 14,000 employees.Schnuck Markets

Schnuck Markets has hired Bill Bradley as chief marketing and communications officer, a new role at the regional grocer.

St. Louis-based Schnucks said Tuesday that Bradley is slated to start in the post on Aug. 3. The company noted that he will lead its newly merged marketing, communications and customer insights team.

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Bradley (left) comes to Schnucks after spending nearly 29 years at Anheuser-Busch, most recently as vice president of community affairs. His career at the St. Louis-based brewing giant included holding key positions in brand and special event marketing, leading campaigns for brands such as Budweiser, Bud Light, Shock Top and Michelob. Before becoming vice president of community affairs at the company, he served as senior director of corporate social responsibility.

“I’ve known Bill for more than 20 years and cannot express how excited I am to have him join Schnucks, where he will thrive in our culture and with our team,” David Peacock, president and chief operating officer of Schnucks Markets, said in a statement. “We know customers are determining where they shop based on their emotional connection to retailers — making our brand’s message and community focus more critical than ever — and Bill’s expertise and leadership is paramount as we leverage these core areas.”

Related:EatWell gives Schnuck Markets ‘a great learning platform’

A native of the St. Louis area, Bradley graduated from Hazelwood Central High School and attended St. Louis Community College at Forest Park. He earned his bachelor’s degree in business and marketing from Birmingham-Southern College in Birmingham, Ala. He currently serves on the boards of the American Red Cross Greater St. Louis Chapter, United Way of Greater St. Louis, COCA and Guns ‘N Hoses.

Schnuck Markets operates 113 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa and has more than 14,000 employees.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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