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Stater Bros.’ Dennis McIntyre named chief marketing officer

Retailer's executive vice president-marketing adds to role effective Nov. 4

Michael Browne, Executive Editor

October 23, 2019

1 Min Read
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Dennis McIntyre, current executive vice president-marketing at Stater Bros. Markets, will assume the additional role of chief marketing officer, effective Nov. 4.

In his new role as executive vice president and CMO, McIntyre (below) will continue to report to Pete Van Helden, CEO of the San Bernardino, Calif.-based grocery chain operating 172 stores.

Stater Bros Dennis_McIntyre.jpg

A seasoned executive with over 41 years of experience in the supermarket industry, McIntyre’s extensive grocery career began in 1978 at Stater Bros.’ South Ontario location as a courtesy clerk. He steadily progressed through a range of retail store positions, ultimately holding the role of assistant store manager.

In 1983, McIntyre was promoted to a buyer in the company’s marketing department. He continued to advance to increasing levels of responsibility, in the roles of assistant vice president of marketing, senior vice president of marketing and group senior vice president of marketing. In 2007, McIntyre was promoted to his current position of executive vice president-marketing.

“As CMO, Dennis will work toward furthering and ensuring a cohesive brand identity,” said Van Helden. “He will also be responsible for developing and leading an overarching marketing strategy across all areas of the company to meet the company’s business goals of sales and margin growth.”

Related:George Frahm, Stater Bros. president, to retire

McIntyre recently served as president and chairman of the Western Association of Food Chains (WAFC). Prior to this role, he served the WAFC as vice president in addition to education chairperson. He is a strong advocate for developing future food industry leaders and actively supports industry-related programs such as the USC Food Industry Management Program, WAFC Retail Management Certificate program and tuition reimbursement through the California Grocers Association Educational Foundation.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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