Ahold taps Hershey veteran Hahn for marketing

Amy Hahn

Ahold USA on Monday said it has hired Amy Hahn to fill the newly created position of SVP of marketing, effective April 28.

Hahn, who will be based in Carlisle, Pa., will seek to lead and drive critical initiatives of strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution. She will also be responsible for developing digital retailing and loyalty plans.

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She joins Ahold USA after more than 20 years with The Hershey Co., Hershey, Pa., where she worked in strategy, product development, merchandising, marketing and category management. She began her career with Hershey in engineering and supply chain, moving into progressively responsible positions in brand management and product merchandising. Hahn also led the revitalization of Hershey’s ecommerce and web business.

Most recently, she served as global VP/general manager for direct retail and licensing, where she led a 700 person cross-functional team, expanding Hershey’s presence across North America, Asia and the Middle East.

“Amy brings a wealth of retail marketing experience to her new role with Ahold USA and will be utilizing her expertise to drive the voice of the consumer throughout all of our communications and loyalty initiatives,” said Jan van Dam, EVP, marketing, supply chain and ecommerce at Ahold USA, which is parent of the Stop & Shop, Giant-Carlisle and Giant-Landover chains.