Albertsons appoints Iyengar as digital marketing SVP

Albertsons Cos. has named Narayan Iyengar as SVP, digital marketing and e-commerce, effective immediately.

In this role, Iyengar will be responsible for leading all aspects of digital marketing including loyalty programs, shopper marketing and the overall digital presence, as well as the ecommerce business, including home delivery.

Narayan Iyengar

Photo: Albertsons

"As a company, we've made significant investments in the customer experience over the last two years, from new technology that originated in our Culinary Kitchens and Technical Center to our comprehensive data and analytics platforms," Shane Sampson, chief marketing and merchandising officer for Albertsons, said in a statement. "E-commerce, digital and social media channels hold unlimited potential for delivering the kind of personalized service our customers want. Narayan's expertise will enable us to deploy new service and marketing models to attract more shoppers and grow our business both in stores and online."

Iyengar joins Albertsons from the Walt Disney Co., where, as the VP of e-commerce and digital travel trade, he built, enhanced and optimized ecommerce capabilities across an eco-system spanning 20 websites and apps.

Prior to this, Iyengar was a leader in McKinsey's Digital and Business Technology group where he focused on helping global firms drive business value using technology. He started his career as a software engineer with IBM Global Services in 1996, and subsequently held several technology delivery and leadership roles in different firms.

Iyengar has an MBA in management from Columbia Business School and an engineering degree in electronics and communication from University of Mysore, India.