Allegiance adds Sukool to head digital

Allegiance Retail Services said Tuesday that Jennifer Sukool has joined the company as manager of digital marketing.

Sukool will be responsible for managing all digital marketing functions, including e-commerce, social media, digital couponing, email marketing and internet advertising.

Jennifer Sukool

Sukool most recently served as digital marketing manager for A&P. She began her career with Pyramid Management Group, working for one of the top 10 shopping centers in the country. She launched the mall’s social media platforms and increased customer engagement using various tactics including Facebook advertising. She also managed the mall’s website, email marketing programs and the customer service team.

Sukool is a graduate of Kean University where she earned a degree in communications.