Blum joins board of Sprouts

Sprouts Farmers Markets said Monday that it has appointed Kristen Blum, a senior executive at Frito-Lay, to its board of directors.

“We are very excited to add Kristen to our board,” Amin Maredia, CEO of the Phoenix-based retailer, said in a statement. “Kristen’s strategic orientation, strong business acumen and more than 25 years of experience in developing strategies and designing information technology solutions in the retail and consumer goods industries will be a tremendous asset to our company and our board.”

Blum currently serves as SVP and chief information officer of Frito-Lay, where she leads the technology agenda for PepsiCo’s $14 billion snack and convenient foods business. Blum previously served PepsiCo as SVP and CIO of commercial solutions, innovation, data and analytics, where she was responsible for creating global, enterprise data and analytics solutions, as well as SVP and chief information officer of enterprise solutions.

Blum also has served as EVP and CTO of J.C. Penney Co. Inc. and SVP and CIO of Abercrombie & Fitch, where she oversaw the information technology function of each of these organizations.

“Sprouts has become one of the largest natural and organic retailers and developed broad consumer appeal by making healthy living easy and affordable,” Blum said. “It will be a privilege for me to work with the Sprouts board and management team to help move the company’s long-term strategy forward.”