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Dollar General’s Sanja Krajnovic gets expanded store operations role

Retail veteran to lead oversee about half of deep discount chain’s store base

Russell Redman

July 30, 2021

2 Min Read
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At Dollar General, Sanja Krajnovic previously served as Midwest division vice president, directing operations for about 2,400 stores.Dollar General

Dollar General has promoted Sanja Krajnovic to senior vice president of store operations, enlarging her role to lead operations of approximately half of the company’s more than 17,000 stores.

The appointment marks a significant increase in responsibility for Krajnovic, Dollar General said in announcing her promotion late yesterday. She joined the deep discount retailer in November 2020 as divisional vice president, directing store operations for about 2,400 stores in the Midwest. 

“We are excited to announce Sanja’s internal promotion, as she has made an immediate impact by building cross-functional partnerships throughout the business, including store operations, supply chain, merchandising and others,” Steve Sunderland, executive vice president of store operations at Dollar General, said in a statement.

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Dollar General noted that Krajnovic (left) has 20-plus year of retail industry experience, including expertise in supply chain, logistics and store operations. Before coming to the Goodlettsville, Tenn.-based company, she spent 24 years at Target Corp., most recently as group vice president of global supply chain and logistics. During five years in that post, she directed multi-site functions across retail operations, food, global supply chain and logistics. Prior to that, she served as group director of global supply chain and logistics, senior site director, regional senior director for food operations and district senior store director at Target.

Related:Dollar General leverages retail footprint to tackle food insecurity

“In addition to Sanja’s ability to think strategically while staying focused on execution, her commitment to and passion for team development will further the Company’s employee engagement efforts, support our track record of internal promotions and facilitate an environment for employee career growth,” Sunderland added. “We look forward to seeing Sanja’s contributions to our store teams and congratulate her on the promotion.”

Overall, Dollar General operated 17,426 stores in 46 states as of April 30, 2021. The company opened 1,000 new stores, remodeled 1,670 stores and relocated 110 stores during its 2020 fiscal year ended Jan. 29. For 2021, Dollar General has 2,900 real estate projects in the pipeline, with plans to open 1,050 new stores, remodel 1,750 stores and relocate 100 stores.

Dollar General came in No. 1 by store count on the Supermarket News Top 50 Retailers list. The company was No. 12 by sales, which jumped 21.6% to $33.75 billion in fiscal 2020.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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