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Hy-Vee promotes key executives

The Midwest supermarket operator named a new vice chairman, as well as its first woman president

Richard Mitchell

December 23, 2022

3 Min Read
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Hy-Vee

Hy-Vee has made a host of executive promotions.

First, the company’s CEO of retail operations, Jeremy Gosch, was named vice chairman of the company’s board of directors. Gosch has served in several executive leadership roles since becoming president in preparation for the promotion, including as president and chief operating officer.

Gosch started his Hy-Vee career in 1996 as a part-time clerk at the Coralville, Iowa, store.

At a recent stockholders meeting, longtime Hy-Vee executive Donna Tweeten was named president of Hy-Vee, Inc. and will oversee the company’s private brands, merchandising, marketing, and digital initiatives, as well Hy-Vee’s new retail media network Red Media.

Tweeten will be Hy-Vee’s first woman president. She began her career with the the West Des Moines, Iowa-based company in 2006 as assistant vice president of communications. Tweeten was appointed chief of staff in 2020 after being elected to the board of directors and serving as executive vice president, chief marketing officer/chief customer officer.

The company also named Hy-Vee executive Aaron Wiese president of Hy-Vee Inc., where he will oversee all Hy-Vee healthcare and retail pharmacy locations, as well as Hy-Vee Healthcare LLC, the company’s newest subsidiary. In addition, Wiese will be responsible for Hy-Vee’s new technology initiatives and will continue to oversee several Hy-Vee subsidiaries, along with Hy-Vee’s supply chain and distribution operations across the company’s region.

Related:Hy-Vee promotes Jeremy Gosch to retail operations CEO

Wiese started his Hy-Vee career in 1993 as a high school student and managed Hy-Vee Care after graduation, before becoming director, health/wellness strategic planning, in 2013. He was named president, subsidiaries/supply chain, last December after serving as president, digital growth, co-chief operating officer and president of Hy-Vee’s Amber Specialty Pharmacy subsidiary.

Also taking on additional responsibilities is longtime Hy-Vee executive Kevin Sherlock, who earlier this year became chief operating officer. He will now spearhead Hy-Vee’s retail grocery operations.

That followed Sherlock’s June appointment to executive vice president and chief merchandising officer after serving as executive vice president, chief retail officer. Sherlock’s Hy-Vee career began in 1986 as a part-time courtesy clerk at a Hy-Vee store in Iowa City. He was given his first store director assignment in 1999.

The company has also named Georgia Van Gundy chief of staff, executive vice president, and chief customer officer. She also will serve as Hy-Vee’s chief administrative officer, which includes oversight of human resources, government relations, community relations, communications, customer care, Diversity, Equity, and Inclusion (DEI) initiatives, risk management, training and education, and food safety.

Van Gundy joined the Hy-Vee leadership team in 2019 as senior vice president, administration, industry and government relations. Prior to Hy-Vee, she served as executive director of the Iowa Business Council (IBC), an organization of CEOs and top executives from the 23 largest employers in Iowa. Van Gundy also previously led global strategies for a Fortune 250 company and worked in the retail industry in various capacities for nearly 10 years.

Employee-owned Hy-Vee Inc. operates more than 300 stores in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin, with annual sales of more than $13 billion.

About the Author

Richard Mitchell

Richard Mitchell has been reporting on supermarket developments for more than 15 years. He was editor-in-chief of publications covering the retail meat and poultry, deli, refrigerated and frozen foods, and perishables sectors and has written extensively on meat and poultry processing and store brands. Mitchell has a bachelor's degree in journalism from the University of South Carolina.

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