IDDBA names Whitney Atkins VP of marketing and membership

The International Dairy Deli Bakery Association (IDDBA) has named Whitney Atkins as vice president of the group’s newly formed Marketing and Membership department.

“Since joining the association, Whitney has led marketing efforts that have produced event and membership growth, while working hard for the association’s endeavors to support the industry year-round,” said David Haaf, IDDBA president, and CEO.

Having Atkins lead member loyalty and growth initiatives in addition to her marketing accomplishments sets IDDBA up to serve our member base and industry well into the future, added Haaf. 

This newly formed department allowed for the opportunity to move the association’s flagship trade show registration under the purview of VP of Events, Jeremy Johnson. 

“Our industry has experienced significant change in the last few years. These strategic moves allow IDDBA to better support the dairy, deli, and bakery industries amidst those changes and into the future,“ said Haaf.