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Nicole Wegman named to lead Wegmans brand

Family-run grocer cites store brand as key differentiator in marketplace

Russell Redman

August 17, 2021

2 Min Read
Wegmans_storefront-closeup.jpg
As Wegmans brand president, Nicole Wegman will occupy a newly created position.Wegmans

Wegmans Food Markets has promoted Nicole Wegman to president of the Wegmans brand, a newly created position.

In the role, Wegman will oversee the Rochester, N.Y.-based supermarket chain’s store-brand program, the grocer said Tuesday. The family-run company noted that the Wegmans brand has been key to “differentiating us from other food retailers” and helped make its stores “a destination for families and food enthusiasts.”

Nicole Wegman-Wegmans Food Markets.jpgWegman (left), previously senior vice president of the Wegmans brand, joined the retailer in 1989 and has served as senior VP since 2017.

“Our mission is to help people live healthier better lives through exceptional food,” Chairman Danny Wegman said in a statement. “The innovation we’re able to bring to life through our trusted brand enables us to deliver on that mission. Nicole is leading this effort across our company to ensure we only bring the very best to our customers.”

Nicole Wegman is a daughter of Danny Wegman, son of former chairman and CEO Robert Wegman and grandson of Walter Wegman, who co-founded the company with brother John Wegman. Her sister, Colleen Wegman, succeeded Danny Wegman as Wegmans Food Markets president and CEO in 2017. 

Wegmans operates 106 supermarkets in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts and North Carolina and generated 2020 sales of $10.8 billion. 

Related:Wegmans to open Manhattan store in 2023

In late July, the company unveiled plans for its first store in Manhattan, slated to open in 2023. The site at Astor Place in the East Village, previously a Kmart store, will mark the company’s second New York City location, after the 2019 opening of Wegmans at Brooklyn’s Navy Yard.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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