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Walmart’s Ashley Buchanan tapped as Michaels CEO

Exec served as Walmart U.S. eCommerce chief merchant for less than six months

Russell Redman

January 2, 2020

2 Min Read
Walmart US eCommerce-delivery.jpg
As chief merchandising officer of Walmart U.S. eCommerce, Ashley Buchanan was charged with bringing an omnichannel approach to the company’s digital brand portfolio.Walmart

Next week, Walmart U.S. eCommerce chief merchant Ashley Buchanan is slated to join arts and crafts retailer Michaels as president and CEO.

Plans call for Buchanan to become president and CEO designate and join the board of directors on Jan. 6 and then succeed current Michaels CEO Mark Cosby after a transition period ending April 1. Irving, Texas-based The Michaels Companies said Cosby will remain a board member thereafter.

“Ashley is a world-class executive who has demonstrated the ability to redefine customer experiences and drive growth at the world’s largest retailer, and we are confident that he will be successful in leading Michaels forward,” Michaels Chairman James Quella said in a statement.

Michaels operates more than 1,260 stores in 49 states and Canada and serves customers through the digital platforms Michaels.com, consumercrafts.com and aaronbrothers.com.

Ashley Buchanan-Walmart-headshot.jpgBuchanan was Sam's Club's chief merchant before coming over to Walmart eCommerce. (Photo courtesy of Walmart)

“Michaels is an iconic brand, and I am excited about the tremendous opportunity we have in front of us to reimagine and redefine the experience of our Makers,” Buchanan commented. “I believe we can engage them in innovative new ways and unleash the power of their inner maker. Our community is unique, and I am thrilled about the opportunity to lead our makers-centered strategy and help take Michaels to a whole new level.”

Related:Walmart realigns organization to drive omnichannel

A Walmart spokesman said Thursday that the company hasn’t yet named a successor to Buchanan. In the interim, his team is reporting to Marc Lore, president and CEO of Walmart U.S. eCommerce.

Buchanan was promoted to chief merchandising officer of Walmart U.S. eCommerce in July, overseeing the retail giant’s product assortment on e-commerce sites Walmart.com, Jet, Hayneedle, Moosejaw, Bare Necessities, Shoes.com and Art.com. He also was charged with bringing an omnichannel approach to the company’s digital brand portfolio. Prior to that, he had served as chief merchant of Sam’s Club since February 2017.

Before coming to Sam's Club as chief merchandising officer, Buchanan was the senior vice president of packaged goods for Walmart U.S. He joined Walmart in 2007 as director of innovations for Walmart U.S. and then in May 2010 was promoted to vice president of innovations. Later that year, he moved to the grocery team, serving in a range of leadership roles over six years, most recently as senior vice president of dry grocery. Buchanan came to Walmart after serving as a finance manager at Dell and, before that, as a retail practice manager at Accenture.

Related:Walmart to absorb Jet.com operations

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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