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Ahold Delhaize USA proceeds with shift to self-distribution

Distribution center in Bethlehem, Pa., joins self-managed omnichannel network

Russell Redman

March 1, 2022

2 Min Read
ADUSA distribution center worker-Ahold Delhaize USA copy.png
With the addition of the Bethlehem DC, ADUSA Supply Chain now has 21 facilities in its self-managed network, serving stores and e-commerce centers.ADUSA Supply Chain

As part of an ongoing transition, Ahold Delhaize USA has converted its first supply-chain facility to its integrated, self-managed network in 2022.

ADUSA Supply Chain, the grocery retailer’s distribution and logistics arm, said Tuesday that its 1.2 million-square-foot distribution center in Bethlehem, Pa., has joined the network, bringing its total number of self-distributed facilities to 21. The Bethlehem DC, a leased facility acquired from C&S Wholesale Grocers, receives, selects and transports 200 million cases of nonperishable grocery products annually for more than 210 Stop & Shop and The Giant Company stores and e-commerce centers.

“The conversion of the Bethlehem facility is an important milestone,” Bob L’Heureux, vice president of supply chain services for ADUSA and self-distribution implementation lead, said in a statement. “It’s not only the first facility to convert in 2022, but with the addition of this distribution center, we now have the first facility in the network that serves more than one Ahold Delhaize USA brand. This is an important capability to add as we continue to transform the supply chain network into an integrated, flexible model that supports omnichannel growth for the brands we serve.”

Under a three-year supply chain transformation unveiled in December 2019, Zaandam, Netherlands-based parent Ahold Delhaize plans more than 85% of its U.S. distribution network to be self-managed by the end of 2022. The company hit its transition target last October, with the network reaching self-managed center-store volume of 65%.

Related:Ahold Delhaize hits 2021 target in shift to U.S. self-distribution

Four more DCs are slated to be converted to self-management this year, raising the total number of integrated self-distribution facilities for store and e-commerce fulfillment to 25, up from 15 when the $480 million plan was announced.

The Bethlehem DC, which has 700 local employees, uses the network’s end-to-end forecasting and replenishment technology from Relex Solutions, which ADUSA said sharpens order accuracy, improves in-stocks and product freshness, and reduces food waste.

“We’re excited that this facility has officially joined the ADUSA Supply Chain network,” commented Chris Shaffer, campus lead for ADUSA Distribution Bethlehem. “Ahold Delhaize USA companies have been serving the Bethlehem community for many years, and we look forward to being a good neighbor and supporting this community for many years to come.”

Other facilities slated to transition to the ADUSA Supply Chain self-managed network in 2022 include DCs in York, Pa., and Chester, N.Y., plus two automated frozen warehouses in Mountville, Pa., and Plainville, Conn., opening in partnership with cold storage provider Americold.

Related:Ahold Delhaize USA opens new distribution center in Connecticut

Most recently, in September, ADUSA opened a new 1 million-square-foot DC in Manchester, Conn., to supply more than 450 Stop & Shop stores and e-commerce centers. And in July, ADUSA began operations at a new DC in Mauldin, S.C., that was acquired from C&S and now supplies Food Lion supermarkets.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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