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Ahold's new fresh format, bfresh, awaits unveiling

Ahold’s new new foodie-focused small store in Boston’s Allston neighborhood, going under the new banner, bfresh, is expected to open shortly, SN has learned.

Jon Springer, Executive Editor

August 20, 2015

1 Min Read

Ahold’s new new foodie-focused small store in Boston’s Allston neighborhood, going under the new banner, bfresh, is expected to open shortly, SN has learned.

The store, developed by the Fresh Formats team that also built Philadelphia’s Everything Fresh, presents itself as a solution for neighborhood shoppers — particularly young people — frustrated by compromises on quality, price and convenience at typical food stores.

SN first reported that Ahold was opening the store in April. The new unit will be larger than its 3,000-square-foot Philadelphia sister and reside at the site of a former Staples store near bars and restaurants in Allston Village.

Ahold has so far declined comment on the new concept, but social media postings including Twitter, Facebook and a website describe the store as designed so as to eliminate “tradeoffs” that other stores present.

 

About the Author

Jon Springer

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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