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Amazon eyeing up to 2,000 U.S. stores: Report

Amazon's ambitions in brick-and-mortar grocery continue to come to light, with a report late Wednesday suggesting the Seattle-based virtual retailer envisions operating 20 grocery store by the end of 2018 and as many as 2,000 in the decade to follow.

Jon Springer, Executive Editor

October 27, 2016

1 Min Read
Amazon opened its first brickandmortar bookstore last November in Seattle
Amazon opened its first brick-and-mortar bookstore last November in Seattle.Stephen Brashear/Stringer/Getty Images News

Amazon's ambitions in brick-and-mortar grocery continue to come to light, with a report late Wednesday suggesting the Seattle-based virtual retailer envisions operating 20 grocery stores by the end of 2018 and as many as 2,000 in the decade to follow.

The Business Insider report cited internal memos dating to 2014 and updated this year, and included no comment from the company. Previous reports have said Amazon is at work on at least two different kinds of brick-and-mortar grocery stores — described as convenience stores and pickup points — at sites in San Francisco and Seattle.

The Business Insider report speculates these stores would be part of a 20-store test of such units also planned for places like New York, Miami and Las Vegas before the end of 2018. The report said if this test is successful the company would look to build as many as 200 stores a year for the next decade.

Amazon's move to brick-and-mortar would suggest the chain sees the future of grocery shopping much like their physical rivals do — with a combination of virtual and physical options aiding shopper convenience, and reducing the burden of high fulfillment costs involved with delivery.

Amazon's virtual grocery shopping option, Amazon Fresh, expanded this week to new locales in Dallas and Chicago.The service is reserved for its Prime members who pay a $14.99 monthly fee on top of its annual Prime membership fee for unlimited service.

Amazon is expected to report its third-quarter earnings after the market closes today.

This story was edited so as to correct the number of stores the report said Amazon was contemplating building annually.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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