Associated Wholesale Grocers extends its partnership with Givex

Associated Wholesale Grocers (AWG) has renewed its 15-year relationship with Toronto-based Givex Corp. to support in-house loyalty, digital coupon and data marketing programs at more than 600 independently owned supermarkets.

Givex, which provides retailers with customer engagement, point of sale, and payment solutions in a single platform, is powering AWG’s shopper engagement platform (SEP), which processes more than $3 billion in retail sales.

“To continue to leverage Givex Rewards’ capabilities from traditional loyalty program essentials like points and fuel programs to matching vendor deals with shopper history, personalized coupons and more, helps us drive sales for our member retailers,” Randy Lane, AWG director of advertising and marketing, said in a statement.

In addition to the AWG member retailer locations on SEP, more than 500 additional AWG locations are receiving exclusive digital coupon content created by AWG and its authorized vendors, including Kraft, Avocados From Mexico, and Fiora, through Givex’s proprietary enterprise coupon portal, the companies said.

Givex’s partnership with Kansas City, Kan.-based AWG is designed to provide value for shoppers and drive sales and profits for the grocers, Bill Gray, Givex president, said in a statement. He added that with the use of a full suite of solutions, “we are primed for growth across all channels in the grocery space.”

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The renewal of its partnership with Givex follow a leadership change at AWG. Earlier this year, Dan Funk replaced David Smith as president and chief executive officer following Smith’s retirement. Funk has been with AWG since 2003 and was most recently chief operating officer.

Associated Wholesale Grocers supplies more than 1,100 member companies and more than 3,400 locations in 31 states.