Sponsored By

Boxed.com lands new credit financing

Online retailer bolsters funding after deal to go public

Russell Redman

August 9, 2021

2 Min Read
Boxed-package_closeup.png
Boxed plans to use the new funds to help expand its product selection, acquire new customers and enhance its loyalty program, CEO Chieh Huang said.Boxed.com

Online bulk-products retailer Boxed.com has secured new financing amid a pending effort to become a public company.

Partner Seven Oaks Acquisition Corp. said New York-based Boxed has entered into a $45 million secured credit facility provided by funds and accounts managed by BlackRock. The credit facility is scheduled to mature on Aug. 4, 2025.

“This new secured credit facility provides flexibility to drive customer acquisition, expand our product assortment, enhance our loyalty programs and continue to help the world stock up through our breakthrough technology,” Boxed co-founder and CEO Chieh Huang said in a statement. “We are extremely excited to be working with funds and accounts managed by a party of BlackRock’s caliber.”

Plans call for Boxed to enter the public market by merging with New York-based Seven Oaks, a special purpose acquisition company (SPAC). SPACs are publicly listed shell corporations formed to raise funds via initial public offerings to acquire private companies, making them public.

Boxed and Seven Oaks unveiled the merger agreement, with a pro forma combined equity value of about $900 million, in June. The merged company is expected to receive $334 million in net cash proceeds from Seven Oaks’ cash in trust of $259 million and $120 million in private placement financing.

Related:Online retailer Boxed to go public

A pure-play online retailer, Boxed provides warehouse club-style shopping — including groceries, pantry items, household staples, health and beauty aids, office supplies, and a variety of organic and green products — through its website and mobile app. Consumers and businesses can buy club-sized packages with free two-day delivery in the continental U.S. on purchases of over $49, without the membership fees of traditional warehouse clubs. The company also offers Boxed Express, an on-demand delivery service for perishables.

The SPAC transaction is slated to close in the fourth quarter, pending shareholder approval from both companies, regulatory approval and customary closing conditions. The merged company — to be led by Huang as CEO and Seven Oaks Chairman and CEO Gary Matthews as chairman — will be called Boxed Inc., and its common stock and warrants are expected to list on the New York Stock Exchange (NYSE) under the ticker symbols BOXD and BOXD WS, respectively.

Also with the transaction, Boxed said it plans to offer its proprietary, end-to-end e-commerce technology to other businesses as a software-as-a-service (SaaS) to drive third-party marketplace expansion.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News