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Brookshire Grocery finalizes Reasor’s acquisition

Addition of 17 supermarkets brings Brookshire’s total to more than 200 in four states

Michael Browne, Executive Editor

January 26, 2022

2 Min Read
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Brookshire Grocery's acquisition of Reasor's stores in Oklahoma adds a regional presence that positions Brookshire for future growth.Reasor's

Brookshire Grocery Co. (BGC) and Reasor’s LLC announced on Wednesday that they have finalized the deal, first announced in November, for Brookshire to acquire Reasor’s, which operates 17 supermarkets and one convenience store in the Tulsa, Okla., market.

With the confirmed support from Reasor’s Employee Stock Ownership Program (ESOP), the stores are now officially a new division of Brookshire Grocery, and will operate under the Reasor’s banner.

Brookshire Grocery operates four other banners including Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market, in Texas, Louisiana and Arkansas. The addition of Oklahoma-based Reasor’s adds a regional presence that positions Brookshire for future growth, the company said. Brookshire Grocery now operates more than 200 stores in four states.

“We are excited for the opportunity to work with the Reasor’s team and to serve the Tulsa community,” said Brad Brookshire, chairman and CEO for Brookshire Grocery. “We officially welcome Reasor’s employees, customers and the communities of Oklahoma to our BGC family. Reasor’s is such an incredible brand operated by some of the best retail folks in the industry. We are dedicated to embracing our newest employee-partners and continuing to offer the best service to the communities. We look forward to serving the greater Tulsa area and continuing the Reasor’s legacy.”

Related:Brookshire Grocery Co. to acquire Reasor’s

Jeff Reasor, who will now serve as president of the Reasor’s Division within Brookshire Grocery Co., added, “This partnership is a true merger of two family-led grocers coming together to better serve the Tulsa community. Our combined team will bring increased resources which will lead to reinvestment in the stores, expansion into new communities, enhanced technology and greater charitable giving. Our respective teams have worked together the last several months to ensure a smooth transition. We are excited for the future and grateful for the community’s support of our Reasor’s stores.”

Financial terms of the agreement were not disclosed. The Food Partners and Haynes Boone served as strategic legal and financial advisers to Brookshire Grocery throughout the acquisition.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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