Sponsored By

Dollar General reverses course on cage-free eggs

Retailer cites cost as reason for not fulfilling 100% commitment

Bill Wilson, Senior editor at Supermarket News

December 13, 2023

1 Min Read
Dollar General sign.png
Back in 2016, the discount retailer set a goal of carrying 100% cage-free eggs by 2025.Bill Wilson

Dollar General is pulling back on its commitment to cage-free eggs.

Back in 2016, the discount retailer set a goal of carrying 100% cage-free eggs by 2025.
However, after looking at the current macroeconomic environment, the state of the egg production industry, and the affordability needs of customers, who are either unable or unwilling to pay a higher price for cage-free eggs if there is a lower price alternative, Dollar General has decided it will no longer try to transition offering only cage-free eggs at its locations.

“Customer needs and preferences for lower-priced conventional eggs versus higher priced cage-free eggs, as well as supply availability for cage-free eggs, remain significant considerations,” Dollar General said. “While we are hopeful that, with the passage of time, the price of cage-free in-shell eggs will decline so that cage-free eggs become a viable, equally affordable option, our responsibility remains oriented towards our customers and shareholders.”

 

Read more about:

Dollar General

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like