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Grocery Outlet follows IPO with strong second quarter

Executives tout appeal of extreme-value grocer’s “treasure hunt” shopping experience

Russell Redman

August 14, 2019

5 Min Read
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Grocery Outlet Holding Corp.

In its first quarterly report as a public company, Grocery Outlet Holding Corp. posted double-digit sales gains and topped Wall Street’s earnings forecast for its fiscal 2019 second quarter.

The operator of Grocery Outlet Bargain Market stores said sales for the quarter ended June 29 surged 12.2% to $645.3 million from $575.1 million a year earlier. Comparable-store sales grew 5.8% year over year, more than doubling the 2.7% increase for the 2018 quarter.

At the bottom line, Emeryville, Calif.-based Grocery Outlet reported a net loss of $10.6 million, or 15 cents per diluted share, compared with net income of $7.3 million, or 11 cents per diluted share, a year ago. The company said the result reflects $22.8 million in stock-based compensation expenses in connection with its June 20 initial public offering, $5.2 million in debt extinguishment costs, and $3.8 million in amortization of purchase accounting assets and deferred financing costs, among other items.

On an adjusted basis, the retailer had net earnings of $14.5 million, or 20 cents per diluted share, compared with $12.9 million, or 19 cents per diluted share, in the prior-year period.

Analysts, on average, had projected adjusted earnings per share of 13 cents, with estimates ranging from a low of 12 cents to a high of 14 cents, according to Refinitiv/Thomson Reuters.

Related:Grocery Outlet makes its public debut

Adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) came in at $45 million, up 15% from $39.1 million a year earlier.

Trading under the symbol “GO” on the Nasdaq Global Select Market exchange, Grocery Outlet consummated its IPO on June 24 at $22 per share of common stock, selling a total of 19.8 million shares for net proceeds of $400.5 million. The funds were used toward the repayment of $398 million in debt, plus interest, on a pair of term loans.

As of mid-morning trading on Wednesday, Grocery Outlet’s share price was up 10.3% to $41.46.

“Looking back at our second quarter, we're very pleased with our results. We delivered top-line, year-over-year growth of 12.2% driven by a 5.8% increase in comp-store sales. In addition, we've opened 30 new stores since the end of the second quarter last year, and we're pleased with their performance,” CEO Eric Lindberg told analysts late Tuesday in a conference call.

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Nasdaq's Nelson Griggs with Grocery Outlet Vice Chairman Macgregor Read and CEO Eric Lindberg at the company's IPO in Manhattan.

“Our comp growth reflects broad-based strength across product categories and store vintages, as well as a modest benefit from a later Easter. We attribute our comp result to three primary drivers; one, the deep value and treasure hunt experience our assortment offers customers; second, the WOW! Shopping experience delivered by the independent operators; and third, the strong customer awareness and engagement resulting from our corporate and our operating and marketing efforts.”

Related:Grocery Outlet files for IPO

Grocery Outlet describes itself as the nation’s largest and fastest-growing extreme-value grocery retailer. The company said it offers savings of 40% to 70% versus conventional retailers via a sourcing model of purchasing surplus inventory and product overruns directly from thousands of supplier partners. That includes a changing assortment of products with “WOW!” prices, including alerts to notify customers of the hottest deals.

“The power of our business model is clearly demonstrated by our long track record of strong financial performance,” Lindberg said. “We have achieved 15 consecutive years of positive comps, delivering steady sales growth and consistent gross margins throughout economic and inflationary cycles.”

Grocery Outlet opened eight new stores and closed one location during the second quarter, ending the period with 330 stores in California, Idaho, Nevada, Oregon, Pennsylvania and Washington. Averaging about 50,000 square feet, Grocery Outlet stores are run by independent owner-operators from the communities they serve and carry a full range of groceries, including fresh produce, meat and deli; dairy; beer and wine; natural and organic items; health and beauty aids; and seasonal items.

“One of our more powerful marketing tools has been our WOW! Alert emails. We have developed a strong following of email subscribers that have opted to receive these daily WOW! Alerts, which are aimed at highlighting our best products at the local level, taking the treasure hunt experience to our customers outside of the store,” President R.J. Sheedy said in the call.

“Our email database grew to over 1.1 million subscribers in the second quarter, an increase of over 20% since last year. In the future, we see an opportunity to further personalize our digital communications to increase engagement with existing customers and to introduce new customers to our stores,” he noted. “Our combined sourcing and distribution, aisle support and marketing initiatives serve to strengthen our compelling value proposition. This fuels our sales growth and enables us to maintain consistent gross margins over time. We will continue to seek out, identify and implement initiatives that position us for long-term same store sales growth and margin stability.”

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For the fiscal 2019 first half, Grocery Outlet totaled net sales of $1.25 billion, up 11.2% from $1.13 billion in the year-ago period. Same-store rose 5%.

The company posted a net loss was $6.9 million, or 10 cents per diluted share, for the 26 weeks compared with net income of $12.8 million, or 19 cents per diluted share, in the 2018 period. Adjusted net earnings were $24.4 million, or 35 cents per diluted share, versus $24.4 million, or 36 cents per diluted share, a year earlier.

Looking ahead, Grocery Outlet forecasts adjusted EPS (diluted) of 68 cents to 71 cents for the full 2019 fiscal year. Net sales are projected at $2.5 billion to $2.53 billion, with same-store sales growth of 3% to 4%.

The company said it plans to open 32 new stores and close three locations as part of expected capital expenditures of $85 million to $90 million for the year.

“We believe Grocery Outlet has created a defendable moat, with strong supply lines and an efficient buying model that well position this business to become the next national closeout/off-price retailer,” Jefferies analyst Randal Konik wrote in a research note on Wednesday.

“Value retailers continue to gain market share across the consumer space, speaking to the increasingly pervasive bargain-mindedness among consumers,” Konik noted. “Given Grocery Outlet delivers a WOW! shopping experience, selling products at 40% to 70% off conventional retail prices, we believe Grocery Outlet is well-positioned to benefit from this growing trend.”

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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