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Natural Grocers: Rewards, store brands, and consumer interest in health drove strong Q1Natural Grocers: Rewards, store brands, and consumer interest in health drove strong Q1

The specialty retailer said daily average same-store sales rose 8.9% year over year

Heather Lalley, Managing editor

February 7, 2025

2 Min Read
Exterior of a Natural Grocers store
Natural Grocers said continued consumer interest in health and sustainability help drive its strong first-quarter sales. Shutterstock

Lakewood, Colo.-based Natural Grocers by Vitamin Cottage reported first-quarter earnings Thursday for the period ended Dec. 31. The specialty retailer had a big quarter, with net sales up 9.4% compared to the same period a year ago, to $330.2 million.  

Biggest news for grocery?

Natural Grocers executives credited continued consumer interest in health and sustainability for the lift, as well as growth in the retailer’s {N}power rewards program and a slight uptick in sales of new private-label products.

Natural Grocers’ first-quarter financial snapshot

·         Daily average comparable-store sales rose 8.9%, or 15.1% on a two-year basis. That growth was driven by a combination of increased transactions, plus higher transaction and basket sizes compared to a year ago.

·         Daily average transactions increased 5.3%, the eighth quarter in a row that metric has risen.

·         Daily average transaction size increased 3.4%.

·         Net income increased 28.1%, to $9.9 million.

·         Store expenses, however, jumped 8.1% to $73.5 million, largely driven by higher labor costs.

·         Administrative expenses also increased 23.6%, to $13.3 million, driven by higher labor costs, increased technology expenses, and costs related to the hiring of Richard Hallé as CFO.

Related:Amazon expected to surpass Walmart in revenue

Raised fiscal forecast

Natural Grocers now expects:

·         Daily average comparable-store sales growth between 5% and 7%, up from 4% to 6%

·         Diluted earnings per share between $1.57 and $1.65, up from $1.52 to $1.60

Store growth

Natural Grocers ended Q1 with 167 stores in 21 states and has opened one new store in 2025. The retailer said it intends to open four to six new locations in 2025, with two to four relocations or remodels.

In their own words

“Consumers are increasingly prioritizing products that support health and sustainability, creating tailwinds for our business … During the quarter, we launched 23 new Natural Grocers brand items that all meet our high standards for nutritional health and sustainability, including organic varieties of tomato sauce, pasta and soup.” – Kemper Isley, Natural Grocers chairman, director and co-president, according to a transcript from financial services site AlphaSense.

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Natural Grocers

About the Author

Heather Lalley

Managing editor

Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. She previously served as editor in chief of Winsight Grocery Business.

Before joining Winsight and Informa, Heather spent nearly a decade as a reporter for the daily newspaper in Spokane, Washington. She is the author of "The Chicago Homegrown Cookbook." She holds a journalism degree from Northwestern University and is a graduate of the two-year baking and pastry program at Washburne Culinary Institute in Chicago.

She is the mother of two and rarely passes up a chance to eat tater tots.

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