Sprouts Farmers Market hits the new year running with a series of store openings
Grocer will open three in January, one in February, and three more in March
Sprouts Farmers Market is not wasting any time with its expansion goal.
The grocer’s five-year plan is to increase its network by 10% year over year, and three stores are set to open in January alone, including locations in Miami-Coconut Grove, Fla., and Burtonsville, Md., on Jan. 19.
There will be a weekend of activities for the grand opening of the Miami-Coconut Grove store. A “pop-up party” at the front of the store will allow shoppers to sample seasonal produce from the tasting bar, participate in a “guess the weight” contest featuring an oversized piece of fruit, and more.
The first 100 shoppers on Jan. 19 and Jan. 20 will receive a free “Goodness it’s Free” reusable bag filled with product samples, and there will be other giveaways during the three-day event.
A $500 gift card will be raffled off for those who register on the Sprouts website by midnight on Jan. 21, and shoppers who text “COCO” to 777-688 will receive 20% off their purchase when they scan their app account barcode at checkout.
Sprouts will also open a location in Port Charlotte, Fla., on Jan. 12.
In addition, the grocer is looking to hire 100 employees for the opening of a store in Cudahy, Calif., on Feb. 16, and three more locations (Bakersfield, Calif.; Victorville, Calif.; and Rockwall, Texas) will break the seal in the month of March.
For the year, Sprouts anticipates adding a total of 34 stores to its network.
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