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Sprouts renews distribution pact with KeHE

Supply agreement to help fuel fresh-focused grocer’s expansion

Russell Redman

July 26, 2018

2 Min Read

Sprouts Farmers Market has renewed its distribution agreement with KeHE Distributors LLC.

The seven-year pact makes Naperville, Ill.-based KeHE the primary distribution partner of natural, organic and fresh products for Sprouts through 2025. Terms of the renewal include shared targets for improving operational efficiencies, lowering food waste and enhancing Sprouts' customer experience.

“We are excited about renewing our partnership with KeHE and confident this agreement will serve us and our customers well for years to come,” Jim Nielsen, president and CEO of Phoenix-based Sprouts, said in a statement.

In an 8-K filing with the Securities and Exchange Commission, Sprouts said the renewed pact replaces an August 2014 agreement with Nature’s Best, KeHE’s wholly owned subsidiary. Sprouts’ February 2016 deli, cheese and bakery distribution agreement with KeHE continues and isn’t affected by the renewal, according to the filing.

Sprouts specializes in fresh, natural and organic products in a small-box grocery retail format. The chain operates more than 300 stores in 17 states from coast to coast. Earlier this year, the company said it aims to open 13 new stores in nine states during the third quarter, with plans to expand its store footprint to 19 states by the year’s end.

"Sprouts is one of the fastest-growing, most forward-thinking and efficient merchants in the country, and we are honored they have chosen to renew and expand our partnership,” stated Brandon Barnholt, president and CEO of KeHE. The distributor supplies natural, organic, specialty and fresh products to natural food stores, chain supermarkets, independent grocery stores and other specialty product retailers throughout North America. 

Sprouts stores offer fresh produce, meat and seafood from The Butcher Shop and Fish Market departments, freshly prepared entrees and sides at the Market Corner Deli, bulk foods, vitamins and supplements, dairy, bakery and natural body care items. More than 2,400 Sprouts-brand products also are available in the retailer’s offering of thousands of natural, organic and gluten-free grocery items.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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