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Target increases outlook following strong Q2 report
Revamped loyalty program draws 2 million new members
2 Min Read
![A Target store.png A Target store.png](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt9f250a4c37fabc0d/66cc878bf2e48d8a143a9257/A_20Target_20store.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
The company also saw “continued momentum” in the loyalty program, a result of the relaunch of the program in the first quarter of 2024.Getty Images
Target’s comparable sales grew by 2% in the second quarter, and traffic grew 3% with all six of the company’s merchandising categories delivering traffic growth in Q2, the company reported in its earnings call Wednesday.
Digital comparable sales were up 8.7% and same-day services experienced double-digit growth.
The company’s GAAP and Adjusted EPS of $2.57 was up more than 40% for the quarter, compared to a year ago.