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Walmart announces $3.3B Jet.com acquisition

Wal-Mart Stores on Monday announced a deal to acquire the fast-growing e-commerce startup Jet.com for $3.3 billion in cash and stock, heralding the move as "another jolt of entrepreneurial spirit being injected into Walmart.”

Jon Springer, Executive Editor

August 8, 2016

2 Min Read

Wal-Mart Stores on Monday announced a deal to acquire the fast-growing e-commerce startup Jet.com for $3.3 billion in cash and stock, heralding the move as "another jolt of entrepreneurial spirit being injected into Walmart.”

The Bentonville, Ark.-based retailer said the deal is for $3 billion in cash, to be paid over time, and $300 million in Walmart stock. It is subject to closing conditions. Walmart said the companies would continue to operate as separate brands, with Walmart.com offering its customary EDLP and Jet providing "a unique and differentiated customer experience with [a] curated assortment."

Walmart and Jet will leverage technology solutions from both companies to develop new offerings.

“We’re looking for ways to lower prices, broaden our assortment and offer the simplest, easiest shopping experience because that’s what our customers want,” Doug McMillon, president and CEO of Wal-Mart, said in a statement. “We believe the acquisition of Jet accelerates our progress across these priorities. Walmart.com will grow faster, the seamless shopping experience we’re pursuing will happen quicker, and we’ll enable the Jet brand to be even more successful in a shorter period of time. Our customers will win. It’s another jolt of entrepreneurial spirit being injected into Walmart.”

Walmart highlighted Jet.com's appeal among Millennial shoppers and urban shoppers among its strengths. The year-old company was adding approximately 400,000 new shoppers a month and processing 25,000 orders per day. Walmart also lauded Jet's "best-in-class technology that rewards customers in real time with savings on items that are bought and shipped together, thereby reducing the supply-chain and logistics costs often buried in the price of goods," and Jet's select group of more than 2,400 retailer and brand partners "tailored to create an attractive and distinctive assortment for consumers."

Jet co-founder and CEO Marc Lore, and co-founders Mike Hanrahan and Nate Faust, will join Walmart. Lore previously co-founded and led Quidsi, the parent company of e-commerce sites Diapers.com, Soap.com and Wag.com. With the help of Faust and Hanrahan, Lore grew Quidsi into a prominent and successful business that was sold to Amazon.com.

“We started Jet with the vision of creating a new shopping experience,” Lore said in a statement. “Today, I couldn’t be more excited that we will be joining with Walmart to help fuel the realization of that vision. The combination of Walmart’s retail expertise, purchasing scale, sourcing capabilities, distribution footprint, and digital assets — together with the team, technology and business we have built here at Jet — will allow us to deliver more value to customers.”

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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