Brookshire Brothers Recommits to Price Optimization Solution

Brookshire Brothers, the regional grocer based in Lufkin, Texas, is renewing its partnership with Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions.

Since 2014, Brookshire Brothers has leveraged Revionics’ advanced data science to automate and optimize its pricing and temporary price reductions. The independent grocer will now also begin using the Promotions Performance Analysis solution to better process and respond to promotion effectiveness.

“Renewing our partnership with Revionics demonstrates our confidence in its price optimization tool,” said Scott Willis, director of procurement and merchandising for Brookshire Brothers. “As a regional grocer in a highly competitive environment, Revionics’ platform helps us effectively align pricing to help our employee-owned company better achieve its strategic goals. We look forward to continuing the partnership and availing ourselves of the company’s expertise.”