Brookshire Grocery Planning 2nd Fresh Store

Brookshire Grocery Co. said it would open a second unit of its culinary-focused Fresh by Brookshire’s concept in Fate, Texas. Groundbreaking for the new location is expected by the end of the year with completion anticipated by late 2021.

“We are so excited to be bringing the next generation of our incredible Fresh by Brookshire’s shopping experience to the community of Fate,” said Trent Brookshire, chief operating officer for Brookshire Grocery Co. “Fresh is so much more than a store. From our award-winning dry-aged beef program to our restaurant-quality and chef-prepared foods, we offer a remarkable shopping experience with all of the everyday staples you need but can’t always find. We find that kids, and especially their moms and dads, absolutely love the store for so many reasons.”

The store marks milestone in the company’s 90-year history, said Brad Brookshire, chairman of the board and CEO. “This new store will stand as a testament to our company’s plans for growth and our mission to create and deliver exceptional experiences and value to customers through our core values,” he said.

The original concept store opened in Tyler, Texas, in 2011 and according to the company, continues to evolve as a favorite destination in East Texas for an extraordinary shopping experience with vast culinary and wine selections, along with special events and entertainment for the entire family.

The Tyler Fresh location features dozens of chef-prepared entrees, authentic Japanese ramen and Vietnamese pho counters, a taco bar, brick-oven Neapolitan-style pizza, an artisanal bakery, dry-aged beef, full-service meat and seafood counter, a charcuterie and cheese selections, fresh produce with a large variety of organics, a full-service floral shop, a gourmet coffee bar, hand-crafted gelato, patio dining, outdoor cafe, live music and on-site parks with children’s playgrounds.

Brookshire Grocery Co., based in Tyler, Texas, operates Brookshire's Food Stores, the Super 1 Foods discount concept and small grocery stores under the Spring Market banner.