DoorDash Moves Into On-Demand Grocery Delivery

The pandemic has brought grocery e-commerce front and center with more customers than ever requesting grocery delivery. In response, DoorDash, known for quick and easy delivery of meals from restaurants, has added on-demand grocery delivery to its app, taking on other fast delivery services such as Instacart and Shipt.

The San Francisco-based tech company said it has partnered with retailers including Meijer, Smart & Final and Fresh Thyme, to make more than 10,000 grocery products available for delivery within an hour. Hy-Vee, Gristedes/D’Agostino’s and other retailers will be added in the coming weeks. More than 75 million consumers now have access to on-demand grocery delivery, the company said.

“DoorDash provides another convenient way for customers to get the value, selection and quality that Smart & Final offers, especially at a time when some are looking to limit trips outside their homes,” said Navin Cotton, director of digital commerce for Smart & Final. “DoorDash’s on-demand grocery service is a nice addition to our online shopping options and with delivery in under an hour, we know Smart & Final customers are going to appreciate it.”

This is just the latest move in grocery the delivery platform has made. DoorDash also offers a white-label fulfillment product that powers direct delivery for grocery chains including Walmart, Hy-Vee and Coborn’s. DoorDash also moved into convenience delivery earlier this year by partnering with Casey’s, 7-Eleven, Circle K and Wawa, as well as drugstores CVS Pharmacy and Walgreens.

“This latest announcement by DoorDash is another tool that allows our customers timely access to the fresh offerings that we provide at Hy-Vee,” said Tom Crocker, SVP of e-commerce for Hy-Vee. “In today’s ever-changing environment, customers want quality products delivered in an efficient manner straight to their homes. This new service helps us grow our grocery business while meeting the needs of our shoppers who are on the go.”

All of the grocery partners have been added to DashPass, the platform’s subscription service that offers members unlimited free delivery and reduced service fees. For the week of Aug. 24, new and existing DashPass customers will receive $15 off one grocery or convenience order.

DoorDash previously has partnered with grocery retailers for delivery of their prepared food items. Consumers can order heat-and-eat or ready-to-eat meals from Wegmans, Hy-Vee, Gelson’s, Kowalski’s, Big Y World Class Markets, Food City, Village Supermarkets, Save Mart, Lucky, Lucky California, Coborn’s and other retailers.

“We promise to ‘make great meals easy,’ and it doesn’t get any easier than this,” said Erica Tickle, e-commerce director for Wegmans. “What’s unique about Wegmans Meals 2GO is the variety of delicious menu options. Since teaming up with DoorDash last year, we listened and learned, and fine-tuned a menu that has something for everyone at home or at work. We’re excited to expand our partnership with DoorDash by bringing our restaurant-quality meals to the DoorDash Marketplace.”