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Fareway Looks to Accelerate Supply Chain with RangeMe Partnership

Platform allows direct communication with suppliers. The platform will allow Fareway to communicate directly with suppliers for quicker sourcing of products.

Kat Martin, Content Manager

October 2, 2020

1 Min Read
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Iowa-based Fareway has partnered with RangeMe, a discovery platform for retailers and suppliers, to help speed its ability to provide the highest quality and freshest products in the stores.

The partnership with RangeMe provides an online platform to collaborate with suppliers, and an efficient communication system that will allow Fareway to source new and exciting products, the companies said. 

“With the new year fast approaching, we are committed to creating a personalized shopping experience for customers, with the added focus on how we can better help meet their needs,” says Clint Jenkins, VP of wholesale purchasing at Fareway. “So many of our customers are on a wellness journey and partnering with RangeMe opens up so many new possibilities to tailor products to help them meet their goals.”

Fareway will have access to more than 200,000 suppliers to help bring new health and wellness products to the shelf, allowing buyers to have quick access to new products and providing a streamlined process to get the product in the store.

“Over the past seven months, the CPG and retail landscape has evolved dramatically,” says Jackson. “Fareway is the epitome of this evolution not just from an innovation perspective, but also their openness to change and grow with rapidly shifting consumer demand.”

Read more about:

Fareway Stores (Iowa)

About the Author

Kat Martin

Content Manager

Kat Martin is content manager for Winsight Grocery Business with a focus on the independent grocery sector. Kat has more than 20 years of experience covering the retail food industry, including five years at Progressive Grocer, where she covered a range of industry segments from independent grocers to gourmet retail. She began her career at Modern Baking, covering the in-store and retail bakery markets. Kat holds Bachelor of Arts degrees in English/Creative Writing and History from Sweet Briar College, Sweet Briar, Va.

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