Food Lion Extends Rewards to E-Commerce Offerings

Food Lion is offering customers additional ways to save while ordering groceries online by making digital coupons and Shop & Earn MVP rewards program savings redeemable via its Food Lion To Go service.

Food Lion To Go lets customers fill a virtual cart with the grocery items they need and schedule a pickup time that works for their schedule. Customers using the service will also be able to see their accumulated Shop & Earn rewards on their checkout screen, as well as which clipped digital coupons will be applied to their order.

“We know our neighbors are counting on us more than ever to help them nourish their families and save even more,” said Deborah Sabo, SVP of marketing for Salisbury, N.C.-based Food Lion, which has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states. “Whether in-store or bringing the store to our customers digitally, we’re focused on ensuring our customers have access to the freshest groceries at affordable prices, how and when they want them.”

Since Food Lion’s Shop & Earn MVP rewards program launched in February 2018, MVP customers have saved more than $58 million through the program on top of their usual MVP savings, the retailer said. The program has evolved to also allow customers to donate their Shop & Earn MVP rewards to the Food Lion Feeds charitable foundation, whose mission is to mitigate hunger in the towns and cities Food Lion serves.