Giant Food’s loyalty program boosts savings on grocery staples

Regional grocery chain Giant Food is offering shoppers a chance to save on  grocery staples such as milk, bread, vegetables and more through its loyalty program promotion, the retailer announced Monday.

The Giant Flexible Rewards loyalty program’s new promotion, which runs through the end of the year, allows customers to redeem their rewards points for popular store brand products at reduced point requirements. Product redemptions for the participating items will now be available for 50, 75 or 100 Flexible Rewards points—a 50% to 75% discount compared to typical redemption value for grocery savings, Giant Food said in a statement.

"Delivering value to our customers is one of our highest priorities at Giant and this new promotion program within Flexible Rewards is one way we can offer customers more savings on the products they purchase regularly," said Ryan Draude, director of Loyalty at Giant, in a statement. "We are thrilled to be serving over one million Flexible Rewards members and look forward to continuing to deliver competitive value offerings to our loyal customers."

The new promotion comes as Giant celebrates the milestone of serving one million Flexible Rewards program members, as well as the program winning Best-In-Class at the 2022 Loyalty360 Awards earlier in September, Giant Food said in a statement.

As grocery food prices remain high, store brand products in the new promotion include bread, milk, bacon, frozen vegetables, mandarin oranges, romaine lettuce, bottled water and shredded cheese, Giant Food said.

Each participating product may be redeemed once weekly during the length of the promotion and members may redeem points for products in store or on the Giant Food mobile app.

Giant Food, an Ahold Delhauze brand, was founded in Washington, D.C., in 1936 and now operates 164 supermarkets in Virginia, Maryland, Delaware and Washington, D.C.