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H-E-B Offers Free Stimulus Check Cashing

Move represents ‘very well-timed strike against the dollar stores and Walmart’. The retailer is also waiving activation and monthly fees for prepaid Mastercards as part of a move that represents “a very well-timed strike against the dollar stores and Walmart.”

Meg Major

May 7, 2020

2 Min Read
H-E-B Stimulus Kiosk
The retailer is also waiving activation and monthly fees for prepaid Mastercards as part of a move that represents “a very well-timed strike against the dollar stores and Walmart.”Photograph courtesy of H-E-B

In the spirit of Texans helping Texans, H-E-B is offering easy, affordable ways for people who lack traditional bank accounts to obtain funds from their federal government stimulus checks. The San Antonio-based retailer is providing free check cashing of stimulus checks in all of its in-store business centers and is also waiving select fees for the H-E-B Prepaid Mastercard.

The free service only applies to U.S. Treasury-issued paper checks specific to economic impact payments. Additional checks may also be cashed via H-E-B’s everyday low price check-cashing services.

David Rogers, president of Northbrook, Ill.-based DSR Marketing Systems Inc., commended the move by H-E-B as being savvy and beneficial for its customers, many of whom reflect a reality that he said is seldom discussed in the media—“that many, if not most Americans, live paycheck to paycheck.” That reality will only intensify “as we head into a recession that I believe will continue throughout 2021,” Rogers predicted.

“This is a very well-timed strike against the dollar stores and Walmart,” both of which blanket Texas’s retail landscape, said Rogers. The free stimulus check-cashing service is a “very smart move that will also enable H-E-B to attract traffic to stores” with a ready-made way “to help them really build their business when people have immediate access to their stimulus funds.”

For customers wishing to manage finances electronically, H-E-B has also waived the card purchase fee and 60 days of monthly plan fees for its prepaid cards that are purchased between April 1 and May 31. H-E-B’s prepaid cards allow customers to set up direct deposit with a routing and account number in order to provide faster access to economic stimulus funds, income tax returns, unemployment benefits, Social Security benefits and wages.

The H-E-B prepaid card also offers fee-free reloads. Customers receiving paper checks can use the H-E-B prepaid mobile app to add funds remotely using their mobile device.

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About the Author

Meg Major

Meg Major formerly lead the content and editorial strategy for Winsight Grocery Business. Meg has more than 25 years of experience covering the U.S. retail grocery industry, including 18 years at Progressive Grocer, where she held numerous positions of increasing responsibility, including fresh food editor, executive editor, editor-in-chief, editorial director and content chief. In addition to her content leadership duties at PG, Meg spearheaded Top Women in Grocery since its inception in 2007. She began her career at the Pennsylvania Food Merchants Association (PFMA), followed next as editor-in-chief of Philadelphia-based Food Trade News. A native of Pittsburgh, Meg holds a B.A. in journalism from Indiana University of Pennsylvania (IUP).  

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