Sponsored By

Hy-Vee Gets New Cafe Franchise, Revamps Market Grille

Chariton, Iowa, location to open Smokey Row Coffee. The location in Chariton, Iowa, will open a Smokey Row Coffee and add a walk-up pay station to create a new self-service experience.

Rebekah Marcarelli, Senior Editor

July 25, 2019

1 Min Read
Smokey Row Coffee
The location in Chariton, Iowa, will open a Smokey Row Coffee and add a walk-up pay station to create a new self-service experience.Photograph courtesy of Smokey Row Coffee

Hy-Vee Inc. is set to pull a string of Iowa-born coffee shops into its stores. 

The retailer has entered into a partnership with Smokey Row Coffee, which operates four stores in the Hawkeye State. 

The first location is slated to open in the Chariton, Iowa, Hy-Vee in late September, with several other locations planned for the future.

Additionally, the Chariton Hy-Vee will renovate its Market Grille Express to serve a wider variety of food items and will add a feature in which customers can walk up to a pay station and order their meal for a sit-down, self-service atmosphere. 

“The current Market Grille space in Hotel Charitone will be transformed into a fun, trendy atmosphere with a wide array of food options, as well as a comfortable place for customers to relax, connect via Wi-Fi, or visit with friends," said Nate Stewart, EVP of restaurant development and foodservice for Hy-Vee.

The Smokey Row in-store cafe will offer the coffee shop's full menu, including coffee and food items such as breakfast, salads, soups, sandwiches, ice cream and desserts, as well as a kids menu.

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like