Meijer enters health insurance arena

Michigan-based Meijer has entered the health insurance space through a new partnership with Blue Cross Blue Shield (BCBS) of Michigan, the grocer announced Monday. 

The Medicare Advantage plan, called Medicare Plus Blue PPO Meijer, has no monthly premium and offers a $660 annual allowance for enrollees to spend in Meijer stores.

The plan will be available those aged 65 and older beginning Oct. 15., BCBS of Michigan said.

"We provide a wide range of high-quality wellness products and services, and being a part of this new Medicare Plus Blue PPO plan reinforces our commitment in being a one-stop wellness destination that can support our customers in all facets of their health journey," said Jackie Morse, group vice president of pharmacy and health at Meijer, in a statement.

The Medicare Plus Blue PPO Meijer plan features a $0 monthly premium and $660 annual allowance to spend in Meijer stores. / Image courtesy of Meijer

Under the new plan, subscribers can purchase health-related items, such as medications, vitamins and bandages using their in-store allowance. The allowance can also be applied towards the purchase of healthy foods, for subscribers with chronic conditions who qualify. 

Members will also receive comprehensive dental and vision coverage as part of the health plan. Benefits will take effect on Jan. 1 for Medicare-eligible persons enrolling in Medicare Plus Blue PPO Meijer between Oct. 15 and Dec. 7.

“Partnering with Meijer, another respected Michigan-based business, will enable us to meet more of our members where they want to be, making the most of the resources they're most likely already using and lowering their out-of-pocket costs in the process," said Krischa Winright, president of Medicare Advantage at Blue Cross Blue Shield of Michigan, in a statement.

Meijer operates more than 500 supercenters, Meijer Grocery, neighborhood markets and Express locations throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.