Northeast Grocery chooses DemandTec by Acoustic as its go-to for pricing and promotion solutions

Northeast Grocery, Inc. (NGI) has selected technology company DemandTec by Acoustic as its pricing platform for its grocery banners, the retailer announced this week.

NGI is the parent company of about 300 Price Chopper/Market 32 and Tops Friendly Markets across six Northeastern states. The multi-year agreement expands upon an established relationship with Tops, allowing DemandTec's Unified Lifecycle Pricing—which includes pricing, promotion and collaboration—to be utilized by both operating companies.

“After reviewing options to expand our support for supplier collaboration, pricing and promotions, we selected DemandTec by Acoustic's suite of tools as the best fit for our needs,” said Glen Bradley, EVP merchandising and marketing for NGI's shared services team. “The AI-driven solutions will improve our team's efficiency and effectiveness in pricing and promotional decisions, with the ultimate goal being improved value for our shoppers.”

Logo courtesy: Northeast Grocery, Inc.

The tech platform has been a successful addition to Tops, the company said. 

“DemandTec by Acoustic's solutions have transformed Tops' pricing and promotional strategy, enabling collaboration with suppliers and trade partners in a highly efficient and consistent manner,” said Diane Colgan, SVP marketing for NGI's shared services team. “We look forward to expanding upon these successes to deliver increased value to both Tops' and Price Chopper/Market 32's loyal customers.”

NGI's merchandising team and CPG trade partners will use DemandTec's AI-driven platform to “strategize, forecast, plan, optimize and execute pricing and promotion strategies for Tops and Price Chopper/Market 32,” according to a company statement. Both operating companies will be able to improve price perception, make smarter promotional decisions and continue to serve their customers with the best products at attractive price points, the statement said.

“As Northeast Grocery, Inc. aims to drive more value for its customers across the Tops and Price Chopper/Market 32 brands, we are excited to support its pricing and promotion strategy,” said Dennis Self, CEO of Acoustic. “Inflation and market uncertainty continue to impact consumers' price perception and promotion expectations. Consumers are looking for more value, and an effective pricing strategy is at the heart of how to meet customer expectations while keeping pace with turbulent market conditions. Now, these two grocery chains can scale and optimize pricing more effectively using a single, unified platform to make smarter pricing decisions with AI-powered decisioning and recommendations.”

Tops Markets currently operates 150 grocery stores in New York, Pennsylvania and Vermont. Price Chopper/Market 32 operates 130 supermarkets, employing more than 17,000 workers in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire.