Piggly Wiggly Poised to Launch Digital Advertising Solution

Piggly Wiggly Midwest has renewed its partnership with Mercatus to continue offering shoppers an online experience using the Mercatus Integrated Commerce platform. The grocer is also set to launch Mercatus Digital Advertising, becoming one of the first retailers to adopt the new solution announced in July.

“As national brands shift advertising budgets online, grocery retailers have an opportunity to capture a bigger share of digital ad dollars,” Mercatus said. “With Mercatus Digital Advertising, Piggly Wiggly will be able to offer CPGs a competitive, high-conversion, point-of-purchase digital advertising program. This program also serves to enhance the shopper experience with relevant product advertisements and valuable discoverability opportunities for shoppers.”

The Piggly Wiggly and Mercatus partnership, which began in 2017, has allowed the grocer to enhance its curbside pickup capabilities and fulfillment operations and services via Mercatus’ Digital Engagement and Digital Commerce solutions. Piggly Wiggly currently offers curbside pickup services at 27 of its 96 brick-and-mortar locations. 

From loyalty programs to flyers and coupons, Piggly Wiggly uses Mercatus’ platform for digital customer engagement for both new and existing shoppers. The platform also offers a Piggly Wiggly branded online shopping experience across web, tablet and mobile devices.

“Throughout this relationship, our shoppers have enjoyed an advanced and reliable e-commerce experience, all under the Piggly Wiggly name they love,” said Bill Bell, director of information technology, Piggly Wiggly Midwest, in a statement. “Whether it is improving its existing solutions or adding new capabilities to its platform, Mercatus is constantly innovating. We look forward to continuing our shared e-commerce vision and partnership to the benefit of Piggly Wiggly’s valued customers.”

The digital commerce capabilities enable Piggly Wiggly to replicate the grocery shopping experience online, while saving shoppers time with an easy-to-navigate basket-building and checkout process. It also allows store managers to quickly update key information such as product availability and promotional offers, as well as expand online order fulfillment and meet high demand for curbside pickup services.

“We’re thrilled to continue our close partnership with Piggly Wiggly Midwest and offer its shoppers a premier online shopping experience,” said Sylvain Perrier, president and CEO of Mercatus, in a release. “In a time of rapid e-commerce adoption, we appreciate Piggly Wiggly’s confidence in our company vision and roadmap, and the continued trust in us as a business partner.”