Reasor’s Sees Likelihood to Check Out Online Increase 500% With Meal-Planning Platform

Reasor’s Foods recent rollout of Grocery Shopii's white-label meal planning platform at its stores has exceeded expectations in terms of online sales, site visits and overall customer value.

The 17-store banner based in Tulsa, Okla., went live with Grocery Shopii, a subscription-based integrative solution for small and mid-sized grocers, last summer under its white-label RecipeToTable brand, and found that shoppers who engaged with RecipeToTable increased their likelihood to checkout by 500%, according to a Grocery Shopii release. Reasor’s also uses Freshop for its e-commerce solutions, which Grocery Shopii has integrated into its meal-planning technology since early 2021. 

"It’s remarkable to see the clear and immediate effects that Grocery Shopii has had on our e-commerce performance. As an independent grocer, we have to take advantage of every opportunity to stay competitive, and Grocery Shopii has enabled us to do just that," David Peterson, VP of retail operations, merchandising and marketing for Reasor’s, said in a release. 

The data results so far from Reasor’s show that Grocery Shopii customers are more likely to complete their shopping all the way through to payment—significantly combating cart abandonment—the data results also showed that visits by RecipeToTable shoppers are more than double what they are for shoppers who don’t use the recipe shopping platform, and their user sessions are 3.5 times higher. Additionally, customers spend 8.6% more online when recipes drive the shopping experience on RecipeToTable, Grocery Shopii said. 

Grocery Shopii said these findings highlight a storyline that is key to its success: customer behavior changes when recipes are added to the digital grocery-shopping experience. “By using machine learning and trending recipes from top food influencers, Grocery Shopii is able to expedite meal planning and online grocery shopping to five minutes or less," it said. 

CEO Katie Hotze, a digital marketer and longtime tech-industry consultant who launched Grocery Shopii in 2019, said, “Grocery Shopii was designed as a direct response to my own frustration trying to order groceries online for my family. We take the pain out of that process by flooding the online grocery shopping journey with fresh recipes from authorities in the food world, all of which can be added to your cart in a click.”

Along with Chief Technology Officer and co-Founder Michael Johnson and Culinary Director Jessica Bentley, Hotze is launching new features, functionalities and expansions for Grocery Shopii in its quest to streamline the digital grocery shopping experience for all.

Reasor’s recently joined Brookshire Grocery Co. (BGC) as a new banner of stores for the regional grocer. With Reasor's, BGC has more than 200 stores with more than 19,000 employee-partners serving in four states