Southeastern Grocers adds curbside pickup

Several months after launching a branded online grocery delivery service, Southeastern Grocers has rolled out curbside pickup to nearly 300 stores across its five-state market area.

Jacksonville, Florida-based Southeastern Grocers said Wednesday that the click-and-collect at curbside service is now live at selected Winn-Dixie and Harveys Supermarket stores in Alabama, Florida, Georgia, Louisiana and Mississippi. The retailer piloted curbside pickup at 10 stores across its footprint before the broader launch, a Southeastern Grocers spokesperson said.

The regional grocer described its curbside and delivery services as an extension of shopping at local Winn-Dixie and Harveys stores. Customers can shop for groceries online through the supermarket banners’ apps and websites and, via curbside service, have their orders brought to their vehicles during their designated 30-minute time window for $1.99. They also can opt to have their orders delivered in as soon as two hours for $9.

Southeastern Grocers noted that customers using its curbside and delivery services receive the same pricing, savings and promotions as in-store shoppers. In support of the curbside launch, for a limited time, customers ordering online will get $20 off purchases of $50 or more and receive free curbside pickup or delivery.

On its website, Winn-Dixie is pitching a discount and no-fee service in support of its curbside pickup launch. / Image courtesy of Winn-Dixie

“Offering an additional convenience to our customers, our new curbside pickup service for Winn-Dixie and Harveys Supermarket is a natural expansion of our shop online platform,” Andrew Nadin, chief customer and digital officer at Southeastern Grocers, said in a statement. “As a grocer, it’s our mission to provide our customers with quality products at a great value and to offer services that meet the needs of their busy lifestyles.”

Plans call for Southeastern Grocers to introduce curbside and delivery service at its nearly 30 Fresco y Más grocery stores in South Florida later this year.

In late October, Southeastern Grocers launched a customized online grocery shopping and delivery service, using the DoorDash Drive white-label fulfillment platform, at 375 Winn-Dixie and Harveys stores. The grocer partnered with DoorDash and other technology and e-commerce specialists to develop its online grocery offering, first announced in September. They include Toronto-based grocery e-commerce provider Mercatus, which developed the front end. Curbside pickup also is powered by the Mercatus and DoorDash technology.

Besides convenience, a key focus in tailoring the e-grocery service to the retailer’s supermarket banners was allowing customers to take advantage of the deals and promotions offered in stores when shopping online.

DoorDash first teamed up with Southeastern Grocers in December 2021, launching DoorDash same-day grocery delivery in as soon as 45 minutes across the retailer’s banners. San Francisco-based DoorDash marked the regional grocer’s fourth on-demand grocery delivery partner, following Instacart, Shipt and Uber Eats.

Overall, Southeastern Grocers operates approximately 420 supermarkets under the Winn-Dixie, Harveys and Fresco y Más banners in Florida, Alabama, Louisiana, Georgia and Mississippi.

*Editor's Note: Article updated with more information on curbside service.