Southeastern Grocers Expanding Its Diverse Supplier Program

Committed to a corporate culture of belonging, inclusion and diversity, Southeastern Grocers, parent company of Winn-Dixie, Fresco y Mas and Harveys Supermarket, announced June 15 it is using ReposiTrak MarketPlace to increase its purchasing from businesses with diverse and underrepresented ownership.

Southeastern Grocers (SEG) said ReposiTrak MarketPlace will help it implement an automated solution that makes it easier for diverse and underrepresented suppliers to introduce their unique product offerings and special certifications, with no associated costs.

“Working with ReposiTrak to tailor internal practices allows us to find and contract with more diverse suppliers,” SEG Chief Merchandising Officer Dewayne Rabon said in a statement. “This new partnership with ReposiTrak helps offer customers throughout the Southeast with the most relevant products that best suit their tastes and preferences.”

SEG said ReposiTrak MarketPlace allows vendors the opportunity to build a profile and connect to retailers interested in selling their products. “Retailers can search for products and categories, apply filters to find exactly what they need and ultimately contact new suppliers. Vendors can design MarketPlace features that highlight their specific characteristics and qualifications,” SEG said.

ReposiTrak Chairman and CEO Randy Fields said delivering high-quality products and services reliably to customers at three brands across five southeastern states requires incredible coordination. “Southeastern Grocers raises the bar by simultaneously committing to a corporate culture of belonging, inclusion and diversity,” Fields said in a statement. “ReposiTrak is committed to making the partnership with SEG work so the retailer’s goal for a more diverse supplier base through an automated solution is met.”

ReposiTrak’s cloud-based platform helps reduce risk and remain in compliance with regulatory requirements; enhance operational controls; source and discover new vendors; and increase sales with unrivaled brand protection.