Southeastern Grocers Launches Game-Like Savings Program

Southeastern Grocers launched May 13 “rewards Boosters,” a savings program delivered in a game-like challenge that, along with its Deal of the Week and Mystery Bonus programs, CEO Anthony Hucker told WGB offers customers “uniquely tailored savings on the products they buy most.”

Rewards Boosters is the latest enhancement to the grocer’s rewards loyalty program, which is powered through the Fresco y Mas, Harveys Supermarket and Winn-Dixie apps. To participate, customers will activate offers within the apps, complete the offer challenge and then receive the reward. Each offer will only be available for a limited time and will change based on the challenge.

“At Southeastern Grocers, we believe in connecting with our customers on a personal level, whether that is in our stores or through our digital platforms,” Hucker said in a release announcing the new program. “We work hard to anticipate and listen to the needs and desires of our customers and associates, and their shopping habits tell us that saving money on groceries is a top priority as they continue to spend more time cooking at home. With the new rewards Boosters addition to our highly rated rewards loyalty program, our customers now have the opportunity to earn more rewards toward savings on the products they buy most while experiencing a truly personalized shopping experience in our stores.”

Current rewards members will automatically receive personalized rewards Boosters offers to activate. New rewards members will be offered rewards Boosters upon enrolling in the loyalty program with offers becoming more personalized over time.

Southeastern Grocers, parent company of Fresco y Mas, Harveys Supermarket and Winn-Dixie grocery stores, has stores throughout Alabama, Florida, Georgia, Louisiana and Mississippi.