Stater Bros. Teams Up With Toyota Arena

Stater Bros. Markets and Southern California's Toyota Arena announced a new partnership earlier this month, which includes a re-branded patio, food offerings and extensive promotional space for the grocery chain

California-based Stater Bros., which operates more than 170 stores, will be included on the arena’s Interstate 10 marquee, overhead LED scoreboard, television monitors throughout the facility, website and more.

The new partnership will also include Stater Bros.-inspired food and beverage options at the arena. Additionally, it will open up new opportunities to support the giving efforts of the Stater Bros. non-profit charitable arm, Stater Bros. Charities.

“This really is an exciting day for the entire Stater Bros. team," Stater Bros. CEO Pete Van Helden said in a statement. "As a company, we work hard to establish great business relationships, and with Toyota Arena, we’ve found an excellent partner. I look forward to the new opportunities our partnership will bring."

As part of the partnership, guests of the arena will be able to experience the new Stater Bros. branding of the North Patio, which will include live concerts that feature local bands and other performers.

“We are thrilled to welcome Stater Bros. Markets as a partner to Toyota Arena,” Michael K. Krouse, CEO and president, said in a statement. “It’s a natural fit – this is our community’s grocery store of choice, and the amazing Stater Bros. Charities provides non-profit organizations in our local region with support. We are on board to help as well.”

Toyota Arena is a 225,000-square-foot venue located in Ontario, California that seats up to 11,000 people. Home to the Ontario Reign AHL Hockey Team, the Ontario Fury–MASL Soccer Team, and the Ontario Clippers – G league basketball team, the arena was built and is owned by the City of Ontario, and managed by SMG Worldwide.