The Fresh Market Elevates Curbside Experience

In the increasingly competitive curbside pickup grocery game, The Fresh Market of Greensboro, N.C., is going for the gold with the rollout of its new “Friendliest Curbside Experience in America” program to all 159 of its stores.

Key components of the program include having designated personal shoppers to ensure quality and freshness; managers who double-check and verify every order with their personal signatures handed to each curbside guest; fast and efficient delivery to the car; and 100% satisfaction guaranteed on every item in the curbside basket, the company said.

In addition, The Fresh Market said it will offer “wow” moments meant to surprise and delight guests, such as having a fully costumed Santa bring out curbside orders during the Christmas shopping season in December.

The Fresh Market completed the rollout of the new Friendliest Curbside Experience in America program in all 159 stores on Dec. 12, 2020. Since launch, the number of curbside orders has grown significantly, with an average guest rating of 4.7 out of 5 stars, wait times have decreased to under five minutes, and order completion (or fill) rates have also substantially improved, The Fresh Market said.

“We’re committed to creating and curating the very best, and most delicious, food for our guests every day. Along with the 100% satisfaction guarantee on every item, we have added special touches, such as bringing you a bottle of water on a hot day, or a banana or clementine for your children," said Brian Johnson, SVP of operations for The Fresh Market, in a statement.

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“Our personal shoppers are in constant contact with you while fulfilling your order and also write personalized thank you notes to our guests with recipe suggestions, products they think you’d like to try next time, along with other thoughtful touches,” he added.

Guests who wish to try curbside pickup can download the mobile app on the App Store or on Google Play. Between now and April 30, new users can enter the code 10OFF60 to receive $10 off their purchase of $60.00 or more.

Rated as one of the top five supermarkets offering the “Best Customer Service” by Newsweek/Statista, the specialty grocer has been recognized for its shopper experience in the past. The Fresh Market currently operates 159 stores in 22 states across the U.S.