The Fresh Market Tackles Fine Dining

As consumers continue to eat more meals at home due to COVID-19, The Fresh Market is elevating its retail foodservice to offer fine-dining experiences to go. Its Ultimate Dinner Meals, which kicked off last week, are available for both curbside and in-store pickup.

“While these are unprecedented times, our guests still want to treat themselves to a special meal, whether they are celebrating a birthday, anniversary or even a Saturday night dinner socially distanced with some friends,” said Dan Portnoy, chief merchandising officer for The Fresh Market, in a release. “That is why we are launching The Fresh Market’s Ultimate Dinner Meals, which rival the quality of any fine-dining restaurant meal.”

The Greensboro, N.C.-based grocer’s restaurant-quality meals kick off with the Ultimate Steakhouse Dinner Meal, featuring prime grade steaks, premium appetizers and sides, as well as a signature fresh fruit tart dessert.

The Ultimate Steakhouse Dinner Meal feeds six and retails for $149.99 ($25 a person) and includes two USDA prime first-cut New York strip steaks; two USDA prime first-cut ribeye steaks; two USDA prime chateaubriand-cut filet mignon steaks; 2 pounds of ready-to-cook seasoned asparagus; six ready-to-heat loaded twice-baked potatoes; one caprese platter; and one 9-inch Fresh Market Signature Gourmet Fruit Tart that is made fresh in-store and contains more than 1 pound of fruit.

To supplement its holiday meal offerings, The Fresh Market has also introduced seasonal, value meals. This month, shoppers can pick up a ready-to-cook Seafood Boil that feeds eight for just $7.50 a person (total cost is $59.99, a $25 savings compared to buying each item individually).

The meal includes everything needed for an old-fashioned low country boil this Labor Day, including 2 pounds of raw wild American shrimp; a 14-ounce andouille sausage; The Fresh Market Best of the Bay Seasoning Packet; and a 9-inch old-fashioned apple pie. The meal also features 24 ounces of one-bite potatoes; four ears of corn; and six corn muffins. The Seafood Boil is available for order now and can be picked up in-store from Sept. 4-7.