The Fresh Market Thinks Outside the Deli

The Fresh Market is helping shoppers get a head start on summer celebrations with a variety of prepared foods, from an Ultimate Summer Picnic to Father’s Day meals and a backyard barbecue meal kit for the Fourth of July.

“As a sense of normalcy begins to return, we wanted to ensure we had everything our guests need to enjoy the season from holiday meals to new and innovative seasonal items and grilling essentials. There’s something for our guests to discover in every department this summer,” said Dan Portnoy, chief merchandising officer of The Fresh Market, in a statement.

The new Ultimate Summer Picnic for four people is $49.99 and includes a Petite Bistro sandwich tray, a charcuterie tray, The Fresh Market Fig and Olive Crisps, a mixed melon cup, The Fresh Market Sparkling Mineral Water, and a dessert bar sampler box. Available all summer long, the Ultimate Summer Picnic can be ordered online for pickup the next day.

The Fresh Market is also making it easy for guests to celebrate summer holidays with premium, all-in-one meals that are ready to cook. For Father’s Day, the Greensboro, N.C.-based grocer is offering a Tomahawk Meal for $99.99. It serves four and includes two premium choice Tomahawk Steaks, four veggie kabobs, a shrimp cocktail tray, 1 pound of smoky mozzarella pasta salad and a chocolate fudge pie.

Also, new this year is an Ultimate Kabob Meal for $49.99. It serves four and includes a choice of Ultimate Steak Asada Skewers or Ultimate Salmon Skewers (choose four steak, four salmon or mix and match with two of each), four loaded twice-baked potatoes, a rustic apple tart, and a pint of Talenti Tahitian Vanilla Bean Gelato. The Father’s Day meals can be ordered online through June 15, and then picked up in-store June 18-20.

For the biggest grilling day of the year, The Fresh Market is offering a Fourth of July Ultimate Backyard Barbecue. The barbecue serves six to eight people and comes with three racks of baby back ribs, 2 pounds of mild Italian sausage, The Fresh Market Sweet BBQ Rib Rub, The Fresh Market Thick & Sweet BBQ Sauce, four veggie kabobs, 2 pounds of Mediterranean pasta salad, an old-fashioned apple pie and Homemade Brand Vanilla Bean Ice Cream. The Ultimate Backyard Barbecue can be ordered through June 29 for pickup from July 1-5.

In addition to the convenient holiday meal offerings, The Fresh Market is promoting its Gourmet Burgers that are made in-store with fresh ground meat and are only sold the same day they are made. Guests can expect to find at least eight varieties every day, such as Bacon Cheddar Burger, Bleu Cheese Burger, Portabella Gouda Burger, Three Cheese Burger, Philly Cheesesteak Burger, Garden Fresh Turkey Burger and Spinach & Feta Greek Chicken Burger.

The Fresh Market is also offering seasonal citrus desserts and baked goods, including a new Lemon Cake Roll; Summer Bliss Chiffon Cake; Lemon Supreme Cream Pie; and Coconut Pineapple Mini Muffins.