The Giant Co. Makes a Raft of Executive Promotions

Manuel Haro, who first joined the company in 2012 and currently serves as divisional vice president of Greater Philadelphia, has been promoted to the role of VP of finance and strategy. With nearly 20 years of retail and consumer packaged goods experience, Haro will oversee finance, real estate and strategy. Haro will report directly to The Giant Co. President Nicholas Bertram.

Joanna Crishock has been promoted to the role of VP of marketing and commercial planning. Crishock, who most recently served as director of strategy and chief of staff to Bertram, joined the company in 2010 and has more than 18 years of experience in customer-centric roles. In her new role, she will lead all elements of the brand experience including brand strategy, circular, design, loyalty and social media, as well as the brand’s e-commerce strategy and commercial planning. Crishock will report directly to John Ruane, who has been named senior VP of commercial to include his expanded responsibilities of marketing and commercial planning.

Daren Russ, a retail leader with more than 18 years of experience including his most recent role as director of e-commerce operations, has been promoted to the role of VP of omnichannel operations. In his new role, Russ will lead customer support, e-commerce operations including fulfilment and last mile, pharmacy operations, and store support. Russ will report directly to Glennis Harris, SVP for customer experience.

Tim Santoro, a 25-year veteran of the grocery retailer, has been promoted to the role of divisional VP of Greater Philadelphia. Santoro succeeds Haro. In his most current role, Santoro served as regional director for 19 Giant stores in Lancaster and York counties in Pennsylvania. In his new role, Santoro will oversee the day-to-day retail operations and store teams of more than 90 The Giant Co. stores. Santoro will report directly to Harris.

April Mock, director of communications and corporate social responsibility, has added the role of chief of staff to the president to her responsibilities. Mock, who joined the company in 2015, oversees external and internal communications as well as the company’s corporate social responsibility efforts. Mock will continue to report to Jennifer Heinzen Krueger, VP of team experience, in addition to supporting Bertram.