Wakefern to Host Own Brands Supplier Innovation Summit

Wakefern Food Corp. said it will host its Own Brands Supplier Innovation Summit, which invites private label manufacturers to submit products for potential addition to its Bowl & Basket and Wholesome Pantry store brands.

From March 7- 28, the company said private label manufacturers and vendors can submit their application online through RangeMe. Wakefern said it will not be accepting submissions for nonfood items, supplemental and nutritional items, or baby food. All other food items will be considered. Applicants must provide a complete and accurate description of the product and product line, including a brand profile, to be considered.

The company said Wakefern Own Brand category managers will then review the submissions and invite suppliers to a virtual pitch meeting. Finalists selected after the virtual pitch meeting will be invited to a one-day summit in June at Wakefern headquarters, the company said.

“During the one-day summit, suppliers will present their innovative products to a panel of Wakefern executives for potential addition to the Bowl & Basket or Wholesome Pantry brands,” Wakefern said in a statement.
 
“We are excited to announce the official launch of our Own Brands Supplier Innovation Summit,” said Chris Skyers, VP of own brands for Wakefern. “Since launching Wholesome Pantry and Bowl & Basket, Wakefern’s own brands have experienced consistent growth. Our retail banners have our consumers’ trust, creating a need for new and innovative products and line extensions to meet the brand’s rapid expansion and consumer loyalty.”