Alsum Farms & Produce Debuts Microwaveable Gold and Reds

Alsum Farms & Produce introduces Microwave-Ready Gold and Red Potatoes to bring fresh, convenient potato solutions to time-starved consumers. Available year-round, Alsum Farms & Produce’s Fast & Fresh! potatoes are 24-ounce packages of fresh baby gold or red potatoes that are triple-washed and ready to cook that can be ready in seven minutes or less. The eye-catching steamer packaging capitalizes on the trust and expertise of the farmer, Larry Alsum, as well as protects the potatoes from light to prevent greening when on the store shelf or in the home cooks pantry, say company officials. “Consumers are spending less time planning and preparing meals,” says Heidi Alsum-Randall, National Sales and Marketing Manager of Alsum Farms & Produce. “Demanding lifestyles coupled with the desire for healthier meals make the Alsum 24 oz. Microwave-Ready Gold and Red Potatoes a convenient side dish for today’s busy consumers and millennial shoppers.” Alsum’s Fast & Fresh! 24-ounce Microwave-Ready Gold and Red Potatoes are part of the growing trends for fresh foods fast. According to the latest Nielsen Perishables FreshFacts data the fresh potato category for microwaveable/steamer segment has seen dollar sales increase by 30% over the previous 52 week period ending September 27, 2014.